Apex Signs and Graphics

Learning to Appreciate Metro Atlanta Traffic

Traffic, traffic, traffic. We talk about it, plan business and social engagements around it, and even swear at it. But could there be an upside to this congestion? Let's see if there isn't a silver lining to this cloud.

The population of the metro Atlanta area is approximately 4,200,000 people; this population owns approximately 1.5 million personal vehicles, is employed by one of 3.5 million businesses, and drives one of 2.5 million business vehicles. Using any measurement you can think of, we live in a prosperous, active, and diverse economy. Believe it or not, the traffic created by this economy can become a key driver to the success of your business.

If you and your business are to prosper and grow in this economy, you must get your message out to the public. There are multiple components to accomplishing this, but the most obvious is to advertise. If you are going to advertise in Metro Atlanta here are some costs involved.

We know that these traditional methods of advertising are on the decline. Your current and potential customers are much more media-savvy today. This means that setting yourself apart from the competition simply cannot be as effectively accomplished by traditional methods, such as newspaper ads or radio alone. You need to look outside of the box.

Now take that same $5,000 and spend it on the design and application of vehicle graphics. The result is:

• A vehicle-sized “billboard”
• Which is on the road 5-7 days every week
• Being seen by 10,000 vehicles (a conservative estimate) every day

A little quick math shows that this will result in:

• 2.6 million views per year
• A cost per day of $13.70
• A “cost per view” of $0.002.

Taking it a step further, assume that you will have the vehicle on the road for 2 – 5 years and the numbers become even more compelling. At 5 years, the cost per day is $2.74. Talk about return on investment!

In addition, a business entity may be able to deduct the entire cost of the project as a tax deduction for advertising expense in the year in which the decoration is done. Whether or not this is applicable to a particular situation should be discussed with your accountant.

There are so many types of vehicle graphics that, regardless of budget, the option of "decorating" one on your vehicles is viable and cost-effective. You can choose from

• A pair of magnets
• Cut vinyl
• Perforated window film mounted on the windows of your vehicle
• A partial or full wrap
• Even a mix and match of the above

There is solution to fit just about any plan and any budget.

Businesses that benefit most from car graphics are those that rely on their vehicles to run day-to-day operations. These companies might have their vehicles at the job site. What a perfect place to advertise!

Service Companies:	Delivery Companies:	Home Businesses:
Plumbers Painters Plasterers Landscapers Security services Construction	Florists, Office supplies, Pharmacies, Pizza parlors	Realtors Independent distributors DJs Multi-level marketer

Bottom line, most businesses can profit from vehicle graphics.

The next time you're stuck in traffic, just smile & relax. Your vehicle is working for you.

At Apex Signs & Graphics we offer "Business solutions - One sign at a time!" We believe that effective signage should be included in all business plans and / or marketing efforts. Doing so will greatly enhance and drive both top and bottom lines. Apex Signs & Graphics specializes in getting you and your business noticed. Call us today for a free, no obligation discussion about how we can help you grow your business.

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